Sabah is once again poised to take the global business
Empowering Asia Pacific through Business Events
Gateway to East ASEAN – Elevating Business Events in Asia Pacific
Sabah is set to become the premier gateway for business events (BE) in East ASEAN, positioning itself as a strategic hub for growth in the Asia Pacific region. With its world-class facilities, unique natural beauty, and vibrant cultural diversity, BE in SABAH offers a dynamic platform for international industry leaders to converge, connect, and collaborate. This exclusive event provides unmatched opportunities for networking, knowledge exchange, and innovative partnerships, driving the future of business events across the Asia Pacific. Experience Sabah’s unmatched potential as the ultimate destination for impactful business events.
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“I am confident that the Business Events Forum will not only be a platform for knowledge exchange but also an opportunity to discover the endless possibilities that Sabah holds for business ventures
MESSAGE FROM
“The 2nd International Business Forum – BE in SABAH is designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.
MESSAGE FROM
“The 2nd International Business Forum – BE in SABAH is designed to empower and elevate Business Events across the Asia-Pacific region, leveraging the East ASEAN countries to unlock opportunities for growth and collaboration, ultimately driving economic development.
Chief Executive Officer, International Congress and Convention Association (ICCA)
With over 20 years in the meetings, association, and leisure industry, Senthil Gopinath has held key roles such as CEO of the Sri Lanka Convention Bureau and Vice President of Kuoni. He joined Congress Solutions International in 2006, managing major events like the World Economic Forum. Senthil holds a Bachelor's in Business Administration, an MBA, and a Doctorate in Sustainable Tourism and Urbanisation. Recognised as the Global Business Events Strategist of the Year by PCMA - USA, he became ICCA Regional Director for the Middle East in 2016 and ICCA CEO in 2019. Senthil continues to lead ICCA in its mission to be the global knowledge hub for the international association meetings industry.
Chief Executive Officer, Sabah Tourism Board (STB)
Julinus Jeffery Jimit is a Chartered Accountant by profession with over 12 years of experience at in Ernst & Young. Bringing a wealth of expertise in finance and management, he served as the Senior Product Manager and Chief Financial Officer of Sabah Tourism Board for over a decade, where he played a pivotal role in strategic initiatives before ascending to the CEO position. A certified Train the Trainer, Julinus is also a member of the Malaysian Institute of Accountants, the Malaysian Institute of Internal Auditors, and the Malaysian Institute of Management. Since 2014, he has been instrumental in spearheading the development of Sabah's Rural and Community-Based Tourism, showcasing his commitment to sustainable growth. With a Bachelor’s degree in accounting, he is well-versed in compliance and corporate governance, enabling him to drive excellence in all his endeavours.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, Excellerated Business School®️ for Entrepreneurs
A pioneering educational entrepreneur and sustainability advocate, Dame Cordova has spent over four decades empowering purpose-driven leaders worldwide. As owner and CEO of Excellerated Business School®️ for Entrepreneurs and the transformative Money & You® program, she has impacted hundreds of thousands across 85+ countries in six languages, with her influence extending to millions through notable graduates like Robert Kiyosaki, co-author of Rich Dad Poor Dad. Her teachings focus on vital, non-traditional subjects, including leverage, economic engines, and building socially responsible businesses. A lifelong humanitarian, Dame Cordova champions innovative education systems and renewable energy solutions as key elements for eradicating poverty and hunger globally. Her dedication to uplifting humanity continues to inspire leaders and drive positive, lasting change.
Co-Founder & Managing Partner, Event Design Collective GmBH
Ruud Janssen, CMM, DES, CED, is a Switzerland-based innovator specialising in event design to drive meaningful change for NGOs, membership organisations, and corporations. As a trusted trainer and advisor, he has collaborated with esteemed clients, including the International Olympic Committee, United Nations, Google, Bayer, Wikimedia Foundation, and the Internet Society. Co-creator of the #EventCanvas and co-founder of the Event Design Collective, Ruud integrates functional, social, and technological advancements to transform business and event models. Fluent in English, Dutch, French, and German, Ruud is a sought-after global speaker and author on Event ROI, Virtual and Hybrid Events, and Event Innovation. A former MPI International Board Director and certified MPI Global Trainer, he brings a deep understanding of the complexities of designing impactful events for diverse industries worldwide.
Chief Executive Officer, International Congress and Convention Association (ICCA)
With over 20 years in the meetings, association, and leisure industry, Senthil Gopinath has held key roles such as CEO of the Sri Lanka Convention Bureau and Vice President of Kuoni. He joined Congress Solutions International in 2006, managing major events like the World Economic Forum. Senthil holds a Bachelor's in Business Administration, an MBA, and a Doctorate in Sustainable Tourism and Urbanisation. Recognised as the Global Business Events Strategist of the Year by PCMA - USA, he became ICCA Regional Director for the Middle East in 2016 and ICCA CEO in 2019. Senthil continues to lead ICCA in its mission to be the global knowledge hub for the international association meetings industry.
Chief Executive Officer, Sabah Tourism Board (STB)
Julinus Jeffery Jimit is a Chartered Accountant by profession with over 12 years of experience at in Ernst & Young. Bringing a wealth of expertise in finance and management, he served as the Senior Product Manager and Chief Financial Officer of Sabah Tourism Board for over a decade, where he played a pivotal role in strategic initiatives before ascending to the CEO position. A certified Train the Trainer, Julinus is also a member of the Malaysian Institute of Accountants, the Malaysian Institute of Internal Auditors, and the Malaysian Institute of Management. Since 2014, he has been instrumental in spearheading the development of Sabah's Rural and Community-Based Tourism, showcasing his commitment to sustainable growth. With a Bachelor’s degree in accounting, he is well-versed in compliance and corporate governance, enabling him to drive excellence in all his endeavours.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, Excellerated Business School®️ for Entrepreneurs
A pioneering educational entrepreneur and sustainability advocate, Dame Cordova has spent over four decades empowering purpose-driven leaders worldwide. As owner and CEO of Excellerated Business School®️ for Entrepreneurs and the transformative Money & You® program, she has impacted hundreds of thousands across 85+ countries in six languages, with her influence extending to millions through notable graduates like Robert Kiyosaki, co-author of Rich Dad Poor Dad. Her teachings focus on vital, non-traditional subjects, including leverage, economic engines, and building socially responsible businesses. A lifelong humanitarian, Dame Cordova champions innovative education systems and renewable energy solutions as key elements for eradicating poverty and hunger globally. Her dedication to uplifting humanity continues to inspire leaders and drive positive, lasting change.
Co-Founder & Managing Partner, Event Design Collective GmBH
Ruud Janssen, CMM, DES, CED, is a Switzerland-based innovator specialising in event design to drive meaningful change for NGOs, membership organisations, and corporations. As a trusted trainer and advisor, he has collaborated with esteemed clients, including the International Olympic Committee, United Nations, Google, Bayer, Wikimedia Foundation, and the Internet Society. Co-creator of the #EventCanvas and co-founder of the Event Design Collective, Ruud integrates functional, social, and technological advancements to transform business and event models. Fluent in English, Dutch, French, and German, Ruud is a sought-after global speaker and author on Event ROI, Virtual and Hybrid Events, and Event Innovation. A former MPI International Board Director and certified MPI Global Trainer, he brings a deep understanding of the complexities of designing impactful events for diverse industries worldwide.
Director of Corporate Image & Communications, Thailand Convention & Exhibition Bureau (TCEB)
Nooch Homrossukhon, with over 20 years in Thailand’s MICE industry, is currently the Director of Corporate Image and Communications at the Thailand Convention & Exhibition Bureau (TCEB). Previously, she led TCEB’s Conventions Department, advancing Thailand as a premier MICE destination through strategic initiatives and marketing efforts. Her career includes 11 years in Meetings and Incentives (MI) and 4 years in Conventions, where she managed notable events like the SITE Global Conference 2019 and the carbon-neutral ICCA Congress 2023 in Bangkok. Her industry expertise and commitment to cross-cultural collaboration have strengthened international partnerships, making a substantial impact on Thailand's MICE landscape.
Founder & Chairman of Bumiati Holdings Sdn Bhd cum President of MACEOS
Datuk Dr M Gandhi is a prominent figure in the Asia Pacific trade exhibition industry, with over 30 years of experience in sectors such as food, renewable energy, infrastructure, defence, and security. As Founder and Chairman of Bumiati Holdings Sdn Bhd, an investment holding company, he focuses on property, agriculture, renewable energy, business events, and tech start-ups. His leadership has enabled multinational companies to expand into India and ASEAN. He founded Kind Malaysia to bridge the corporate world with civil society through exhibitions. Currently, he serves as Director at DSA Group and President of MACEOS for the 2024/2026 term.
Chairman, Indonesia Exhibition Companies Association (ASPERAPI)
Hosea Andreas Runkat serves as Deputy General Manager of the Jakarta Convention Center (JCC) since February 2023 and has been Chairman of ASPERAPI since 2019. With extensive experience in management and technical consulting, he has advised major convention centers in Indonesia, including Jogja Expo Centre, Celebes Convention Centre, and Medan Convention Centre. Hosea played a key role in drafting regulations for the standardization of independent convention and exhibition venues and MICE competencies in ASEAN. He actively participates in international MICE organizations such as ICCA, UFI, UIA, and AIPC. Committed to innovation and collaboration, Hosea aims to enhance the MICE industry's growth and global competitiveness, envisioning a brighter future for MICE in Indonesia.
President of C.I.S Network Sdn Bhd cum The Asian Federation of Exhibition and Convention Associations (AFECA)
Dato’ Vincent Lim is the Founder and President of C.I.S, a leading exhibition organiser based in Kuala Lumpur. Since establishing C.I.S in 1994, he has positioned the company as a key player in the business events sector, managing eight major exhibitions across diverse industries, including architecture and engineering. His strategic vision has led to regional expansion, notably in Jakarta, Indonesia, while driving economic growth and addressing the evolving needs of emerging markets. In addition to his role at C.I.S, Dato’ Vincent Lim serves as President of AFECA (Asian Federation of Exhibition and Convention Associations) and is a board member of MyCEB (Malaysia Convention & Exhibition Bureau). He also contributes to the next generation of industry leaders as an Adjunct Professor at Taylor’s University, merging academic insight with practical expertise.
Chief Executive Officer, East West Planners
Janet Tan-Collis, Chief Executive of East West Planners, brings over 40 years of expertise in the Business Events industry. Leading a full-service experiential solutions provider specialising in MICE (meetings, incentives, conferences, events) and niche leisure travel, Janet leverages technology to innovate digital MICE solutions, making event planning accessible and efficient. She is the Honorary President of SACEOS, has held key roles with SKAL, and serves on the Advisory Board of BEAM. Recognised for her contributions, Janet’s accolades include the Singapore Tourism Awards’ Lifetime Achievement and the PCMA Global Meetings Executive of the Year Award.
Chief Executive Officer, Penang Convention & Exhibition Bureau (PCEB)
Ashwin Gunasekeran serves as the Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB), the first state convention bureau in Northern Malaysia, established to advance the Business Events industry. A Penang native, Ashwin holds a Master’s degree in International Tourism from IMI University, Switzerland, and brings over 20 years of expertise in tourism and hospitality management, revenue analysis, business development, and turnaround strategies. Before joining PCEB, he was the Assistant Vice President of Group Sales & Marketing at Destination Resorts and Hotels, a subsidiary of Khazanah Nasional. During the pandemic, Ashwin spearheaded the Business Events Penang task force, positioning Penang as the first Malaysian state to launch "Next Normal Guidelines for Business Events Penang."
Honorary British Consul (Sabah) cum Managing Director, Asia Ability Training & Consulting
David Powell is the Managing Director of Asia Ability Sdn Bhd (Malaysia), Ability Expeditions Sdn Bhd, and Asia Ability Training Pte Ltd (Singapore). As a founding member of the Catalyst Global Network, which encompasses 50 partners globally, he oversees a full-time team of over 20 professionals across four countries. With more than 25 years of experience in corporate training and development in Asia, David is a seasoned consultant and facilitator, specialising in the design and implementation of effective leadership training and team development programs for corporate clients. He also provides consultancy services in organisational development and project management both locally and internationally. David earned his degree in Business Management from the University of Liverpool, UK, and is a fellow of the Royal Geographical Society, a professional member of the Association of Experiential Education, and an Accredited Trainer with the Human Resource Development Corporation in Malaysia.
Group Managing Director of World Trade Centre Kuala Lumpur (WTCKL)
Dato’ Sri Dr. Irmohizam bin Ibrahim has been the Group Managing Director of World Trade Centre Kuala Lumpur (WTCKL) since 2019. Driven by passion and dedication, he has marked his name as the first Malaysian to become the Chairman of Conferences & Exhibitions (C&E) Member Advisory Council (MAC), World Trade Centers Association (WTCA) headquartered in New York, USA. In 2023, Dato’ Sri became the first Malaysian to be elected as the Board of Director of WTCA. Dato’ Sri joined the Malaysia External Trade Development Corporation (MATRADE) in 2020 as a member of the Board of Directors. Furthermore, Dato’ Sri was the former Board of Directors of Universiti Teknologi MARA (UiTM). His contributions in the Business Events (BE) industry are also significant as the Board of Directors of the Malaysian Convention & Exhibition Bureau (MyCEB), and Member of Advisory for the Malaysian Association of Convention & Exhibition Organisers & Suppliers (MACEOS).
Managing Director & Chief Executive Officer of UFI, The Global Association of the Exhibition Industry (2015-2024)
Kai Hattendorf is one of the most prominent thought leaders in the global business events and exhibition industry, building on a decades-long legacy of transformation and innovation across the sector. In his decade as CEO of UFI, the Global Association of the Exhibition Industry, he spearheaded numerous initiatives and projects to develop the sector, drive public awareness, and grow the association’s reach and relevance. As Chair of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, Kai drove advocacy work like the “Global Industry Manifesto,” creating a joint narrative for the whole events sector. Working with industry associations and global organisations like UNFCCC, OECD, and ISO, he set up and supports initiatives like the “Net Zero Carbon Events Initiative”. Kai’s work in the events industry has been recognized through numerous awards and recognitions around the world.Kai currently lives in Oslo, Norway
General Manager, Shangri-La Rasa Ria, Kota Kinabalu
Fiona Hagan serves as General Manager at Shangri-La Hotel Group, following her tenure as General Manager of Le Meridien Kota Kinabalu and leading the pre-opening team at St. Regis in Changsha, China. With extensive experience in sales and marketing, she has significantly impacted revenue management strategies across Malaysia, Australia, Thailand, Vietnam, and China. Fiona is deeply committed to sustainability, having initiated programs at Rasa Ria Resort that reduce plastic waste, conserve energy, and support local wildlife conservation. She actively promotes eco-friendly practices among staff and guests, fostering a culture of environmental consciousness. Her personal values align with Shangri-La's dedication to nature preservation and community engagement, making her an inspiring leader in the local hospitality industry. Fiona and her family proudly consider Sabah their Malaysian home.
International Bids Manager of Tourism New Zealand cum Member Board of Directors of ICCA
Leonie Ashford has successfully led the Tourism New Zealand Business Events team, driving growth and maximising competitive advantages. With nearly 15 years of experience, she is a dedicated advocate for the business events sector across Asia Pacific, emphasising collaboration and fostering strong industry relationships. Leonie is committed to leveraging best practices, promoting sustainable meeting solutions, and highlighting the positive legacies of conferences. In the past year, she spearheaded two major initiatives: hosting the ICCASkills Programme in September 2024 for 20 participants, advancing professional development, and presenting the winning campaign at the ICCA Best Marketing Awards during the November 2023 Congress in Bangkok. Her leadership continues to shape the future of New Zealand’s business events landscape.
Managing Director, Borneo Eco Tours
Albert Teo, a pioneer in ecotourism with over 47 years of experience, is the founder of Borneo Eco Tours, Sukau Rainforest Lodge, and the newly opened Utan Rainforest Lodge. His ventures have received accolades such as Asia’s Leading Green Hotel and the UNWTO Ulysses Award. A strong advocate of sustainable tourism, Albert established BEST Society, driving community empowerment initiatives like Kiulu Farmstay. An accomplished author and wildlife photographer, his latest book, Reflections of Sukau Rainforest Lodge, highlights his connection to Borneo’s natural heritage. Recognised as a Fellow of Edith Cowan University and adjunct professor at Universiti Malaysia Sabah, Albert continues to shape global ecotourism through collaborations, conferences, and transformative efforts to conserve nature and uplift communities.
Director of the Danau Girang Field Centre, Sabah and Professor, Cardiff University
Prof. Dr. Benoît Goossens is the Director of the Danau Girang Field Centre in the Lower Kinabatangan Wildlife Sanctuary, a research and training facility co-managed by Sabah Wildlife Department and Cardiff University, where he leads projects on biodiversity responses to habitat fragmentation and degradation. He is also a Professor at Cardiff University and has more than 25 years of experience in the field of conservation genetics, conservation biology and landscape ecology. Benoît holds a PhD in biology from University of Grenoble, France. He started working in Sabah back in 1999. He is holding a work permit from the Sabah State Government and is acting as an advisor for the Sabah Wildlife Department. Benoît is a member of the IUCN SSC Asian Wild Cattle, Asian Elephant, Crocodile and Primate Specialist Groups.
Global Director, Preferred by Nature's Sustainable Travel Programme
A seasoned Guatemalan expert, Saúl brings nearly 30 years of experience in sustainable tourism certification and environmental management. As Global Director of Preferred by Nature's Sustainable Travel Programme, he leads the strategic expansion of certification services worldwide. Over his career, he has conducted 500+ certification audits across Latin America and the Caribbean and was instrumental in creating Guatemala’s first sustainable tourism certification, the Green Deal. Saúl has collaborated with notable organisations, including the Rainforest Alliance, where he helped establish their sustainable tourism certification. As a consultant, he has supported USAID, Conservation International, FUNDESA, and the Guatemalan Chamber of Tourism, among others, working on innovative auditing systems and capacity-building initiatives. His dedication centers on advancing sustainable practices that benefit communities, nature, and the climate within the travel sector.
Managing Director General, Goyang Convention & Visitors Bureau
Peter Lee is a distinguished leader in Korea's Business Events industry, currently serving as the Managing Director of Goyang Convention & Visitors Bureau since 2016. With over 20 years of experience in MICE (Meetings, Incentives, Conferences, and Exhibitions), Peter has held influential roles, including board member and committee chair at the Korea MICE Association. Known for pioneering sustainability in MICE, he sits on the board of the Global Destination Sustainability Movement and leads the Korea Green MICE Alliance. Holding a Ph.D. in Sustainability in MICE, he has also contributed to Korea’s National Competency Standards for the industry. His achievements have been recognized with awards from Korea’s Ministry of Culture, Sports and Tourism, including the President’s Award in 2023.
President, Thailand Incentive and Convention Association (TICA) . Vice President, AFECA - Asia . Managing Director, CDM - Conference & Destination Management Thailand
Sumate has over 40 years of experience in Business Events, specialising in destination management, conferences, corporate events, and non-leisure travel projects in Thailand. His dedication to the industry earned him multiple terms as President of the Thailand Incentive and Convention Association (TICA). A long-standing member of the Society of Incentive Travel Excellence (SITE) for over 30 years, he now holds Honorary Member status. Passionate about mentoring talent and promoting sustainable development, Sumate collaborates with the Thailand Convention and Exhibition Bureau and industry associations on key projects. In 1988, he founded CDM-Creative Destination Management, later rebranded to Conference & Destination Management. His accolades include World Incentive Travel Personality (Asia) in 1993 and SITE Member of the Year in 1995.
Professor of Ritsumeikan University
Dr. Keiko Nishimoto, Professor of Ritsumeikan University, has 20+ years of experience in PCO and MICE business. She received a PhD in management science from Kyoto University in 2020. Keiko has been working with both CMP(Certified Meeting Professional) and ICCASkills, which are the education platforms and certification programs for meetings and events professionals. Keiko also serves as an advisor for various projects regarding destination marketing and management. She is one of the assessor of the GDS-Index(Global Destination Sustainability Index), and represent the country(Japan) as a board member of Asia-Pacific Council on Hotel and Restaurant Institutional Education (APacCHRIE).
Senior Manager of Asia GainingEdge cum Chapter Chair of ICCA, Asia Pacific Region
As Senior Manager Asia, Jane focuses on GainingEdge’s business and relationships in the continent. She also provides support to its consulting team and has contributed to meetings industry market studies. She co-authored two UN Tourism publications on the Asia Meetings Industry and has released a report on Accessibility in the Meetings Industry, in a joint project with BestCities and Rehabilitation International. She contributes to various trade publications including The Iceberg, TTG MICE, Meetings International and Sarawak’s International Journal for Business Events and Legacies - IJBEL. Jane has served on the panel of judges for various business events industry awards including ICCA Best Marketing Award; Asia Pacific Youth Challenge; Anak Sarawak Awards and Malaysia Business Events Awards. In 2022, Jane was elected as a volunteer leader for the International Congress & Convention Association – ICCA - as Chair of Asia Pacific Chapter up to 2026.
Founder - Director, Our SHINE GOGLOBAL Ltd, GOGLOBAL Accelerator & Group of Companies
Dr. h.c. Azeeza, a visionary business leader, began her journey in the 1990s with an American MNC’s membership team in Asia, working with thousands of global resorts. With over 10,000 hours of events and programs curated and delivered since 2002, she has empowered thousands of professionals and business leaders to align with their higher purpose and achieve extraordinary growth. As possibly the only Asian to share platforms on Conscious Business Transformation and Conscious Capitalism with global dignitaries, including Stanford professors, Silicon Valley investors, and renowned humanitarians like Marianne Williamson and Dr. Ivan Misner, Dr. Azeeza stands out in her field. Her organization, SHINE GOGLOBAL, has evolved into an impact investment platform, accelerating SMEs in travel, tourism, and hospitality to achieve exponential growth and global success. Driven by an audacious vision, she is revolutionizing business, travel, and lives through a structured and impactful approach.
Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
With nearly two decades of expertise, Waikin Wong has made significant strides in medical communication, the meetings segment, and destination marketing/management. Her career has spanned major cities such as Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with leading pharmaceutical clients and international medical associations. Waikin is highly skilled in association management, working closely with key opinion leaders, government divisions, and industry experts. Her extensive managerial experience includes developing effective communication strategies for bidding, conference management, and targeted educational programs. Passionate about nurturing the next generation of professionals in the meetings industry and associations, Waikin Wong is a dedicated and seasoned expert committed to advancing the field.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, JWA Design & Build Sdn Bhd cum President of Sabah Young Business & Industry Leaders (SYBIL)
Datuk Ar. James Wong Kein Peng is a distinguished Sabahan Architect-Entrepreneur and the driving force behind JWA Design & Build Sdn Bhd, an award-winning design and construction company in Sabah. Leading a team of 50 management staff and 200 site workers, James exemplifies excellence in the industry. He also co-founded innovative Sabahan brands like UINAH Sabah, MissReno, GogoBox, and LuxuryTinyHomes, alongside various ongoing development projects. As the Founding President of Sabah Young Business & Industry Leaders (SYBIL), James fosters a thriving ecosystem for young Sabahan entrepreneurs. Appointed in 2024 to the DBKK Board of Advisors, he contributes valuable insights to city development. Passionate about Sabah’s potential, James envisions synergising with the government to enhance infrastructure, resolve key issues, and optimise underutilised resources for a prosperous future.
Senior Manager of Asia GainingEdge cum Chapter Chair of ICCA, Asia Pacific Region
As Senior Manager Asia, Jane focuses on GainingEdge’s business and relationships in the continent. She also provides support to its consulting team and has contributed to meetings industry market studies. She co-authored two UN Tourism publications on the Asia Meetings Industry and has released a report on Accessibility in the Meetings Industry, in a joint project with BestCities and Rehabilitation International. She contributes to various trade publications including The Iceberg, TTG MICE, Meetings International and Sarawak’s International Journal for Business Events and Legacies - IJBEL. Jane has served on the panel of judges for various business events industry awards including ICCA Best Marketing Award; Asia Pacific Youth Challenge; Anak Sarawak Awards and Malaysia Business Events Awards. In 2022, Jane was elected as a volunteer leader for the International Congress & Convention Association – ICCA - as Chair of Asia Pacific Chapter up to 2026.
Founder - Director, Our SHINE GOGLOBAL Ltd, GOGLOBAL Accelerator & Group of Companies
Dr. h.c. Azeeza, a visionary business leader, began her journey in the 1990s with an American MNC’s membership team in Asia, working with thousands of global resorts. With over 10,000 hours of events and programs curated and delivered since 2002, she has empowered thousands of professionals and business leaders to align with their higher purpose and achieve extraordinary growth. As possibly the only Asian to share platforms on Conscious Business Transformation and Conscious Capitalism with global dignitaries, including Stanford professors, Silicon Valley investors, and renowned humanitarians like Marianne Williamson and Dr. Ivan Misner, Dr. Azeeza stands out in her field. Her organization, SHINE GOGLOBAL, has evolved into an impact investment platform, accelerating SMEs in travel, tourism, and hospitality to achieve exponential growth and global success. Driven by an audacious vision, she is revolutionizing business, travel, and lives through a structured and impactful approach.
Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
With nearly two decades of expertise, Waikin Wong has made significant strides in medical communication, the meetings segment, and destination marketing/management. Her career has spanned major cities such as Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with leading pharmaceutical clients and international medical associations. Waikin is highly skilled in association management, working closely with key opinion leaders, government divisions, and industry experts. Her extensive managerial experience includes developing effective communication strategies for bidding, conference management, and targeted educational programs. Passionate about nurturing the next generation of professionals in the meetings industry and associations, Waikin Wong is a dedicated and seasoned expert committed to advancing the field.
Interim CEO / Senior Partner & Senior Consultant, GainingEdge
Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.
Chief Executive Officer, JWA Design & Build Sdn Bhd cum President of Sabah Young Business & Industry Leaders (SYBIL)
Datuk Ar. James Wong Kein Peng is a distinguished Sabahan Architect-Entrepreneur and the driving force behind JWA Design & Build Sdn Bhd, an award-winning design and construction company in Sabah. Leading a team of 50 management staff and 200 site workers, James exemplifies excellence in the industry. He also co-founded innovative Sabahan brands like UINAH Sabah, MissReno, GogoBox, and LuxuryTinyHomes, alongside various ongoing development projects. As the Founding President of Sabah Young Business & Industry Leaders (SYBIL), James fosters a thriving ecosystem for young Sabahan entrepreneurs. Appointed in 2024 to the DBKK Board of Advisors, he contributes valuable insights to city development. Passionate about Sabah’s potential, James envisions synergising with the government to enhance infrastructure, resolve key issues, and optimise underutilised resources for a prosperous future.
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Creating immersive experiences that leave lasting impressions, foster meaningful connections, and drive tangible outcomes for both organisers and attendees
Review today’s detailed schedule to maximise your engagement at the 2nd International Business Events Forum - BE in SABAH 2025. Each session is strategically designed to deliver key insights and facilitate valuable networking opportunities.
Arrival and Registration of Delegates, and Morning Networking
Keynote Speech I (60 minutes) : The impact of tourism, particularly through Business Events, extends far beyond generating income and employment. It serves as a powerful growth engine, driving substantial investment in infrastructure, promoting sustainable development, and conserving natural and cultural heritage. Business Events stimulate economic activity, attract international visitors, and create a ripple effect across multiple sectors. They bring together professionals from diverse industries, fostering knowledge exchange, innovation, and collaboration, thereby enhancing global competitiveness and contributing to the broader economic landscape. The multifaceted influence of Business Events underscores the fundamental role of tourism in the global economy. By investing in and supporting the growth of Business Events, we can unlock new opportunities, drive sustainable development, and ensure the preservation of our world’s rich cultural and natural heritage.
Senthil Gopinath (The Netherlands)
Arrival of Invited Guests for the Official Opening Ceremony
Minister of Tourism, Culture & Environment Sabah cum Patron of BE in SABAH
Organising Chairperson of BE in SABAH, MACEOS Sabah Chair cum Chief Executive Officer, Sabah International Convention Centre (SICC)
Minister of Tourism, Culture & Environment Sabah cum Patron of BE in SABAH
Plenary Session I (55 minutes) : In the global Business Events landscape, the Asia Pacific region shines brightly as a hub of growth and untapped potential. This diverse tapestry of countries boasts unique cultures, varied economic statuses, and advancements in technology, offering abundant opportunities for expanding Business Events. In an increasingly interconnected world fuelled by digitalisation, expansion across Asia Pacific promises to unlock unprecedented levels of innovation, open up new markets, and create synergies that can propel Business Events in this region to new heights.
Nooch Homrossukhon (Thailand)
Datuk Dr M Gandhi (Malaysia)
Hosea Andreas Runkat (Indonesia)
Jane Vong Holmes (Malaysia)
Plenary Session II (60 minutes) : Explore the complexities of risk management within the Business Events industry, with a particular focus on Professional Conference Organisers (PCOs), hotels, and destinations. Discover how adopting risk-sharing practices and developing effective strategies can foster a more resilient and trustworthy business environment. This session aims to deepen our understanding of risk within the Business Events ecosystem and offer actionable insights for enhanced collaboration and success.
Dato' Vincent Lim (Malaysia)
Janet Tan-Collis (Singapore)
Ashwin Gunasekeran (Malaysia)
Waikin Wong (Malaysia)
Plenary Session III (90 minutes) : Explore leadership in the Business Events industry from diverse perspectives as experts share their approaches to talent development. They will address key topics such as staff incentives, retention, and succession planning. With the global talent pool becoming increasingly competitive, businesses face the challenge of attracting and retaining top talent. Learn how companies are adopting flexible work arrangements, mobility opportunities, prioritising employee development, and fostering an inclusive workplace culture to build and maintain a skilled workforce. Join us to gain insights and strategies for navigating talent acquisition and retention in today's globalised workplace.
David Powell @ Arif Powell Abdullah (United Kingdom)
Kai Hattendorf (France)
Fiona Hagan (Australia)
Dato’ Sri Dr. Irmohizam bin Ibrahim (Malaysia)
Mike Williams (Australia)
Plenary Session IV (90 minutes) : Environmental conservation is crucial in the tourism and hospitality industry. As a cornerstone of many economies, this industry increasingly recognises that its future prosperity depends on the health and functionality of surrounding ecosystems. Embracing environmental conservation is vital for sustainable development, preserving natural and cultural assets, mitigating climate change impacts, and meeting consumer expectations. By integrating environmental stewardship into their strategies, tourism and hospitality businesses can foster growth and contribute to a more sustainable and resilient sector.
Leonie Ashford (New Zealand)
Albert Teo (Malaysia)
Prof. Dr. Benoît Goossens (Belgium)
Saúl Blanco Sosa (Guatemala)
Dr.h.c Azeeza Jalaludeen (Singapore)
Keynote Speech II (30 minutes) : Community-Based Tourism (CBT) represents a powerful model for fostering sustainable development and empowering local communities. By ensuring full ownership and management of the tourism experience, CBT enables communities to reap comprehensive benefits. This approach generates employment opportunities, boosts revenue, and supports the local procurement of goods and services, thereby minimising economic leakage. CBT also diversifies economic activities beyond traditional farming, mitigating risks associated with climate-induced agricultural downturns. Additionally, it plays a crucial role in promoting environmental conservation, raising awareness about wildlife protection, and preserving cultural heritage. These benefits not only enhance the community's resilience but also create a richer, more authentic tourism experience.
Julinus @ Jeffery Jimit (Malaysia)
By Invitation Only (30 minutes)
Networking Cocktail
Arrival of Delegates and Morning Networking
Plenary Session V (60 minutes) : In economics, the triple bottom line theory expands conventional business success metrics to include an organisation’s contributions to social well-being, environmental health, and a fair economy. These bottom line categories are often referred to as the three “P’s”: People, Planet, and Prosperity. Delve into the transformative power of integrating triple bottom line thinking—economic, social, and environmental considerations—into business strategies within the global events industry. This exploration will highlight how innovation, coupled with a commitment to sustainability, can drive long-term success and positive impact. The goal is to inspire industry leaders to adopt holistic approaches that balance profitability with social responsibility and environmental stewardship, fostering a more sustainable and resilient business events ecosystem.
PH.D Peter Lee (South Korea)
Sumate Sudasna (Thailand)
Prof. Dr. Keiko Nishimoto (Japan)
Datuk Ar. James Wong Kein Peng (Malaysia)
Keynote Speech III (30 minutes) : Explore the dynamic landscape of the business events industry in the Asia Pacific region. It will address key challenges such as market competition, evolving consumer expectations, and sustainability concerns, while highlighting abundant opportunities for growth through innovation, strategic partnerships, and leveraging cultural diversity. The speech aims to inspire industry leaders to navigate these challenges and capitalise on the region's immense potential for advancing global business events standards.
Mike Williams (Australia)
Keynote Speech IV (30 minutes) : Explore the dynamic landscape of the business events industry in the Asia Pacific region. It will address key challenges such as market competition, evolving consumer expectations, and sustainability concerns, while highlighting abundant opportunities for growth through innovation, strategic partnerships, and leveraging cultural diversity. The speech aims to inspire industry leaders to navigate these challenges and capitalise on the region's immense potential for advancing global business events standards.
Dame Doria (DC) Cordova, Ph.D (Hon.) (USA)
Plenary Session VI (60 minutes) : Examine the critical factors that differentiate successful events from failures. The emphasis is on how meticulous planning is essential for event organisers, yet true transformation and success come from innovative event design. The session explores strategies to bridge the gap between planning and transformation, ensuring that events not only meet but exceed expectations through creative and purposeful design concepts.
Ruud Janssen (Switzerland)
Energise and bring together the Business Events industry with a quick, enjoyable, and inclusive activity designed to ignite collaboration.
Arrival of Invited Guests for the Official Closing Ceremony
Founder & Chairman, Bumiati Holdings Sdn Bhd cum President, Malaysian Association of Convention and Exhibition Organisers & Suppliers (MACEOS)
End of Business Events Forum 2025
ELEVATE YOUR EXPERTISE
Join BE in Sabah 2025 for unparalleled networking, expert sessions, and valuable strategies to drive your success.
Sabah is once again poised to take the global business
The question, “Where is Sabah?” was definitively answered at the 63rd ICCA (International
Sabah recently played host to the BE in Sabah business forum,
be in sabah 2024
Tanjung Lipat, Jalan Tun Fuad Stephens,
88400, Kota Kinabalu,
Sabah, Malaysia.
The Sabah International Convention Centre is in Kota Kinabalu city, it is situated on the seafront next to the Kota Kinabalu Port along Jalan Tun Fuad Stephens towards Tanjung Lipat. The distance from KKIA is 11km.
Fast growing air connectivity to Kota Kinabalu places Kota Kinabalu International airport (KKIA) the second busiest airport in Malaysia. There are direct flights from Perth, Singapore, Seoul, Tokyo, Brunei, Bangkok, Hong Kong and many more regional hubs. Full service carrier and low cost carriers operate over 25 daily direct flights between Kuala Lumpur and Kota Kinabalu. BKI is the airport code for Kota Kinabalu International Airport.
