Mahir Abdulkarim Julfar (United Arab Emirates)
Executive Vice President, Dubai World Trade Centre
Mahir Julfar is the Executive Vice President at Dubai World Trade Centre (DWTC), where he oversees key commercial and operational functions, including hospitality services, to deliver world-class experiences for organisers, exhibitors, and visitors. Having joined DWTC in 2005, he has held senior leadership roles focused on business development, stakeholder engagement, and destination positioning. Mahir plays a pivotal role in promoting Dubai as a leading global hub for business tourism, international conferences, and exhibitions. He has served on several international and regional boards, including ICCA and UFI. Mahir holds a degree in Exhibition Management from the University of Cologne and completed an executive programme at IESE Business School.
10.30 AM | Plenary
DAY 2 (Thursday) 5th February
Limitless Horizon: How Strategic Partnerships Define the Future of Business Events Industry
Plenary Session V (55 minutes) : The future of Business Events will not be built by one sector alone—it will be shaped by an ecosystem of leaders who are setting new standards for growth, relevance and global influence. This session brings together some of the industry’s most influential voices from strategy, destination development, media, associations, consulting and market expansion. In this rare power panel, industry leaders will share unfiltered insights, lessons earned from experience and forward strategies that are redefining what is possible for Business Events worldwide.
