Mahir Julfar is the Executive Vice President at Dubai World Trade Centre (DWTC), where he oversees key commercial and operational functions, including hospitality services, to deliver world-class experiences for organisers, exhibitors, and visitors. Having joined DWTC in 2005, he has held senior leadership roles focused on business development, stakeholder engagement, and destination positioning. Mahir plays a pivotal role in promoting Dubai as a leading global hub for business tourism, international conferences, and exhibitions. He has served on several international and regional boards, including ICCA and UFI. Mahir holds a degree in Exhibition Management from the University of Cologne and completed an executive programme at IESE Business School.