Dr. Bona Nahyun Lee is the CEO of Born Tiger and a seasoned MICE strategist with over 18 years of experience in planning, marketing, and managing large-scale business events. She holds a Ph.D. in Tourism Studies from Kyung Hee University and a Master’s degree in International Studies from Seoul National University. Renowned for her strength in strategic communication, Dr. Lee serves as a content consultant for international projects and works closely with government and public-sector institutions. In recognition of her contributions to public relations development, she received a Commendation from the Deputy Prime Minister and Minister of Education in 2022. A leading advocate for practical AI adoption, Dr. Lee is the bestselling author of two books on applying AI in event planning. Her work focuses on integrating intelligent technology with human-centric strategy to drive efficiency, innovation, and creativity across the MICE ecosystem.