Ashwin Gunasekeran (Malaysia)
Chief Executive Officer, Penang Convention & Exhibition Bureau (PCEB)
Mr. Ashwin Gunasekeran is a tourism industry veteran with over 20 years of experience and the Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB). A Penang native, he holds degrees in International Hotel Management and International Tourism from IMI University Luzern, Switzerland. Appointed by the Penang State Government in 2016, he established and leads PCEB, driving Penang’s growth as a leading business events destination and securing major international bids. During the pandemic, he spearheaded the Business Events Penang Task Force, positioning Penang as the first state in Malaysia to introduce Next Normal guidelines for business events. He has also served in leadership roles with ICCA at national and regional levels.
10.30 AM | Plenary
DAY 2 (Thursday) 5th February
Limitless Horizon: How Strategic Partnerships Define the Future of Business Events Industry
Plenary Session V (55 minutes) : The future of Business Events will not be built by one sector alone—it will be shaped by an ecosystem of leaders who are setting new standards for growth, relevance and global influence. This session brings together some of the industry’s most influential voices from strategy, destination development, media, associations, consulting and market expansion. In this rare power panel, industry leaders will share unfiltered insights, lessons earned from experience and forward strategies that are redefining what is possible for Business Events worldwide.
