Mr. Ashwin Gunasekeran is a tourism industry veteran with over 20 years of experience and the Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB). A Penang native, he holds degrees in International Hotel Management and International Tourism from IMI University Luzern, Switzerland. Appointed by the Penang State Government in 2016, he established and leads PCEB, driving Penang’s growth as a leading business events destination and securing major international bids. During the pandemic, he spearheaded the Business Events Penang Task Force, positioning Penang as the first state in Malaysia to introduce Next Normal guidelines for business events. He has also served in leadership roles with ICCA at national and regional levels.