Julinus @ Jeffery Jimit (Malaysia)

Julinus @ Jeffery Jimit (Malaysia)

Chief Executive Officer, Sabah Tourism Board (STB)

Julinus Jeffery Jimit is a Chartered Accountant by profession with over 12 years of experience at in Ernst & Young. Bringing a wealth of expertise in finance and management, he served as the Senior Product Manager and Chief Financial Officer of Sabah Tourism Board for over a decade, where he played a pivotal role in strategic initiatives before ascending to the CEO position. A certified Train the Trainer, Julinus is also a member of the Malaysian Institute of Accountants, the Malaysian Institute of Internal Auditors, and the Malaysian Institute of Management. Since 2014, he has been instrumental in spearheading the development of Sabah's Rural and Community-Based Tourism, showcasing his commitment to sustainable growth. With a Bachelor’s degree in accounting, he is well-versed in compliance and corporate governance, enabling him to drive excellence in all his endeavours.

5.00 PM | Keynote

DAY 1 (Thursday) 27th February

Community-Based Tourism : Empowering Local Communities

Keynote Speech II (30 minutes) : Community-Based Tourism (CBT) represents a powerful model for fostering sustainable development and empowering local communities. By ensuring full ownership and management of the tourism experience, CBT enables communities to reap comprehensive benefits. This approach generates employment opportunities, boosts revenue, and supports the local procurement of goods and services, thereby minimising economic leakage. CBT also diversifies economic activities beyond traditional farming, mitigating risks associated with climate-induced agricultural downturns. Additionally, it plays a crucial role in promoting environmental conservation, raising awareness about wildlife protection, and preserving cultural heritage. These benefits not only enhance the community's resilience but also create a richer, more authentic tourism experience.