Peter Lee is a respected and globally oriented leader in Korea’s Business Events industry, currently serving as Executive Director of the Goyang Convention & Visitors Bureau (CVB) under the Goyang International Expo Foundation, where he has been based since 2016. With over 20 years of experience across the MICE sector, he has held diverse roles spanning meeting planning and operations, Association Management & Consulting, and Destination Management Companies, including his tenure at MCI Korea, part of the Geneva-headquartered global event management group. A strong advocate for sustainability, Peter is a board member of the Global Destination Sustainability Movement and President of the Korea Green MICE Alliance. Under his leadership, Goyang ranked 15th on the Global Destination Sustainability Index. He holds a Ph.D. specialising in sustainability in the MICE industry and actively contributes to national industry competency development.