speaker-photo

Steen Jakobsen (United Arab Emirates)

Chief Executive Officer, GainingEdge
Steen Jakobsen is Chief Executive Officer of GainingEdge, a specialist consulting firm advising the global tourism and business events sectors. He brings over 25 years of international leadership experience, having held senior roles in Denmark and the United Arab Emirates. Prior to GainingEdge, Steen served as Vice President at Dubai’s Department of Economy and Tourism, where he led Dubai Business Events, and previously as Director of the Copenhagen Convention Bureau. He has held numerous industry leadership positions, including Vice President of the International Congress and Convention Association, Chair and Board Member of the BestCities Global Alliance, Board Member of the Green Meeting Industry Council, and Executive Committee Member of the Dubai Association Centre. Steen holds a Master’s degree in Business Administration and Commercial Law and has received multiple international honours recognising his contributions to the global business events industry.
2.20 PM | Keynote

DAY 1 (Wednesday) 4th February

Strategies for Success: Destination Management for Business Events

Keynote Speech III (30 minutes) : Business Events are the cornerstone of human connection and innovation, serving as dynamic platforms for shaping industries, building relationships, uniting communities and driving transformation. The topic will give insights into what it takes to be a successful BE destination, and how to tap into opportunities for branding, networking and growth.