Ts. Yusno Yunos, CMP (Malaysia)
Evenesis Commander (CEO), Evenesis
Yusno Yunos is the Founder and CEO of Evenesis, a leading cloud-based end-to-end event management platform enabling seamless collaboration across planners, participants, and suppliers. A recognised innovator in event technology, he received the APIEM Professional Fellowship in 2023 and was named Most Influential Leader in the MICE Industry at the Global MICE & Luxury Travel Congress in 2020. Under his leadership, Y Us Sdn Bhd has been awarded Leading Event Technology Company of the Year 2022 and recognised among Malaysia’s Top 10 Most Innovative ICT Companies. Evenesis has also earned multiple international accolades, including the Event Technology Excellence Award 2024 and recognition by Capterra and Web Summit Dublin. Yusno began his career as a web developer at Carnegie Mellon University and later worked on major CRM and automation initiatives at Tenaga Nasional Berhad. He holds a Bachelor’s in Information Systems and a Master’s in Management Information Systems from Carnegie Mellon University.
1.20 PM | Plenary
DAY 1 (Wednesday) 4th February
Synergy Unlock: Claiming The AI Advantage In The New Era Of Business Events
Plenary Session II (55 minutes) : Artificial intelligence is transforming industries, economies and decision-making. But technology alone does not create progress—competitive advantage now lies in how effectively organisations combine human insight with intelligent systems. This session explores how AI is reshaping strategy, bid competitiveness, market analysis, delegate behaviour, event design and productivity across the global Business Events ecosystem. It examines how AI-human collaboration is redefining how destinations grow, how businesses compete and how value is created in the industry.
