speaker-photo

Kai Hattendorf (France)

Managing Director, jwc GmBH & Former CEO of UFI

Kai Hattendorf is one of the most prominent thought leaders in the global business events and exhibition industry, building on a decades-long legacy of transformation and innovation across the sector. In his decade as CEO of UFI, the Global Association of the Exhibition Industry, he spearheaded numerous initiatives and projects to develop the sector, drive public awareness, and grow the association’s reach and relevance. As Chair of the Joint Meetings Industry Council (JMIC), a global Council of international and global associations serving the Business Events Industry, Kai drove advocacy work like the “Global Industry Manifesto,” creating a joint narrative for the whole events sector. Working with industry associations and global organisations like UNFCCC, OECD, and ISO, he set up and supports initiatives like the “Net Zero Carbon Events Initiative”. Kai’s work in the events industry has been recognized through numerous awards and recognitions around the world.

Kai currently lives in Oslo, Norway.

1.20 PM | Plenary

DAY 1 (Wednesday) 4th February

Synergy Unlock: Claiming The AI Advantage In The New Era Of Business Events

Plenary Session II (55 minutes) : Artificial intelligence is transforming industries, economies and decision-making. But technology alone does not create progress—competitive advantage now lies in how effectively organisations combine human insight with intelligent systems. This session explores how AI is reshaping strategy, bid competitiveness, market analysis, delegate behaviour, event design and productivity across the global Business Events ecosystem. It examines how AI-human collaboration is redefining how destinations grow, how businesses compete and how value is created in the industry.