speaker-photo

Professor Datin Dr Lydia Abdul Latif (Malaysia)

President, Malaysian Society Of Association Executives (MSAE)
Professor Datin Dr. Lydia Abdul Latif is a distinguished leader in rehabilitation medicine and a pioneer in Malaysia’s medical business events landscape. An Honorary Professor at the University of Malaya, she previously served as Chief Medical Officer of ReGen Rehab Hospital and brings world-class expertise shaped by advanced training at Harvard University and in Australia. She currently holds several senior leadership roles, including Board Director of the Malaysia Convention & Exhibition Bureau (MyCEB), President of the Malaysian Society of Association Executives (MSAE), and Executive Committee Member of the International Society of Physical and Rehabilitation Medicine (ISPRM). A recognised authority in international medical congresses, she successfully led and chaired the 10th ISPRM World Congress in Kuala Lumpur and most recently spearheaded AOCPRM 2025 in Penang, achieving record participation. She continues to play a key role in advancing global medical governance and association leadership.
9.00 AM | Plenary

DAY 2 (Thursday) 5th February

Strategy Gap : How Associations Lead Business Events Industry Transformation

Plenary Session IV (55 minutes) : Associations shape industries, influence policy, and set professional standards. As the landscape evolves, leaders must go beyond events to deliver lasting value. This session explores strategies to strengthen relevance, sustainability, and global impact.