speaker-photo

Waikin Wong (Malaysia)

Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
Waikin Wong is the Senior Regional Director, Asia Pacific at ICCA – the International Congress and Convention Association, where she plays a pivotal role in driving innovation, transformative change and sustainable growth across the region. With over 20 years of experience in the meetings industry, medical communications and destination management, she brings deep expertise in business events, association development, bidding strategies and educational initiatives. Waikin has worked extensively across diverse markets including Kuala Lumpur, Hong Kong, Taipei and Shanghai, collaborating closely with corporate leaders, associations and government bodies in multicultural environments. Recognised as a trusted advisor and seasoned speaker, she regularly shares global insights on destination development and future-ready engagement. Passionate about mentoring, Waikin is committed to nurturing the next generation of leaders and advancing sustainable industry growth.
9.00 AM | Plenary

DAY 1 (Wednesday) 4th February

The Global Growth Engine: Powering Trade, Investment And Confidence Through Business Events

Plenary Session I (60 minutes) : Business Events play a critical role in driving national growth by enabling cross-border trade, stimulating investment pipelines and building market confidence. This discussion brings together influential global voices to explore economic opportunities, regional cooperation and resilient business strategies for the future.