Ruud Janssen, CMM, DES, CED, is a Switzerland-based innovator specialising in event design to drive meaningful change for NGOs, membership organisations, and corporations. As a trusted trainer and advisor, he has collaborated with esteemed clients, including the International Olympic Committee, United Nations, Google, Bayer, Wikimedia Foundation, and the Internet Society. Co-creator of the #EventCanvas and co-founder of the Event Design Collective, Ruud integrates functional, social, and technological advancements to transform business and event models. Fluent in English, Dutch, French, and German, Ruud is a sought-after global speaker and author on Event ROI, Virtual and Hybrid Events, and Event Innovation. A former MPI International Board Director and certified MPI Global Trainer, he brings a deep understanding of the complexities of designing impactful events for diverse industries worldwide.