Mubarak Hamad Al Shamsi is the Director of the Abu Dhabi Conventions & Exhibition Bureau and a senior leader in the UAE’s tourism and business events sector. A UAE national from Al Ain, he brings over 21 years of experience spanning tourism development, event management, and international market growth. He began his career in 2004 with the former Abu Dhabi Tourism Authority and later served as Country Manager for the GCC market in Jeddah, Saudi Arabia. Appointed Director in 2014, Al Shamsi has played a key role in strengthening Abu Dhabi’s global positioning as a leading business events destination. His international leadership roles include Chairperson of the ICCA Middle East Chapter in 2018, 1st Vice President of the ICCA International Board, and Board Member of the IAEE MENA Chapter. He holds a master’s degree from LUISS Guido Carli University, Rome, and a bachelor’s degree from the University of Colorado.