Mike is a seasoned professional in the MICE industry, with over 30 years of experience across the Asia Pacific region. Currently leading GainingEdge's in-market sales representation, he also provides consultancy for global convention bureaus and convention centers. He has played key roles in establishing the Malaysia Convention and Exhibition Bureau, consulting for the Japan Global MICE Cities Programme, and developing Phase II of the China National Convention Center. Previously, Mike was the General Manager of Sales & Marketing at the Melbourne Convention & Visitors Bureau and held senior marketing roles at Tourism Australia. A pivotal figure in launching AIME and co-founding the BestCities Global Alliance, Mike has also served as National President of Meetings & Events Australia.