PH.D Peter Lee (South Korea)

PH.D Peter Lee (South Korea)

Managing Director General, Goyang Convention & Visitors Bureau

Peter Lee is a distinguished leader in Korea's Business Events industry, currently serving as the Managing Director of Goyang Convention & Visitors Bureau since 2016. With over 20 years of experience in MICE (Meetings, Incentives, Conferences, and Exhibitions), Peter has held influential roles, including board member and committee chair at the Korea MICE Association. Known for pioneering sustainability in MICE, he sits on the board of the Global Destination Sustainability Movement and leads the Korea Green MICE Alliance. Holding a Ph.D. in Sustainability in MICE, he has also contributed to Korea’s National Competency Standards for the industry. His achievements have been recognized with awards from Korea’s Ministry of Culture, Sports and Tourism, including the President’s Award in 2023.

9.00 AM | Plenary

DAY 2 (Friday) 28th February

Innovation and Impact - Embracing Triple Bottom Line Thinking for Lasting Results

Plenary Session V (60 minutes) : In economics, the triple bottom line theory expands conventional business success metrics to include an organisation’s contributions to social well-being, environmental health, and a fair economy. These bottom line categories are often referred to as the three “P’s”: People, Planet, and Prosperity. Delve into the transformative power of integrating triple bottom line thinking—economic, social, and environmental considerations—into business strategies within the global events industry. This exploration will highlight how innovation, coupled with a commitment to sustainability, can drive long-term success and positive impact. The goal is to inspire industry leaders to adopt holistic approaches that balance profitability with social responsibility and environmental stewardship, fostering a more sustainable and resilient business events ecosystem.