Dr. Reza Soltani is a Belgium-based marketing psychologist with extensive international experience across tourism, policy advisory, and global events. Fluent in seven languages, he has travelled to more than 120 countries, giving him deep cross-cultural insight. Dr. Soltani has served as an advisor to the European Commission and the United Nations, particularly on initiatives in developing economies. He is the President of the International Institute of Tourism, a global organisation recognised for organising conferences and supporting tourism research across more than 40 countries. In addition, he serves as Director of International Relations for the Institute of Peace Through Tourism in New York. Dr. Soltani is also a partner and co-organiser of major high-level global tourism forums in collaboration with international institutions, and holds leadership roles overseeing events and marketing initiatives across Europe.