DAY 2 (Friday) 28th February

Innovation and Impact - Embracing Triple Bottom Line Thinking for Lasting Results

Plenary Session V (60 minutes) : In economics, the triple bottom line theory expands conventional business success metrics to include an organisation’s contributions to social well-being, environmental health, and a fair economy. These bottom line categories are often referred to as the three “P’s”: People, Planet, and Prosperity. Delve into the transformative power of integrating triple bottom line thinking—economic, social, and environmental considerations—into business strategies within the global events industry. This exploration will highlight how innovation, coupled with a commitment to sustainability, can drive long-term success and positive impact. The goal is to inspire industry leaders to adopt holistic approaches that balance profitability with social responsibility and environmental stewardship, fostering a more sustainable and resilient business events ecosystem.