Ashwin Gunasekeran serves as the Chief Executive Officer of the Penang Convention & Exhibition Bureau (PCEB), the first state convention bureau in Northern Malaysia, established to advance the Business Events industry. A Penang native, Ashwin holds a Master’s degree in International Tourism from IMI University, Switzerland, and brings over 20 years of expertise in tourism and hospitality management, revenue analysis, business development, and turnaround strategies. Before joining PCEB, he was the Assistant Vice President of Group Sales & Marketing at Destination Resorts and Hotels, a subsidiary of Khazanah Nasional. During the pandemic, Ashwin spearheaded the Business Events Penang task force, positioning Penang as the first Malaysian state to launch "Next Normal Guidelines for Business Events Penang."