Amelia, a pioneer of BESarawak, brings 25 years of branding, marketing, and PR experience. Starting as a sales coordinator from the indigenous Bidayuh tribe, she is committed to advancing Sarawak’s business events sector. As CEO for 12 years, she led Sarawak to become Malaysia’s first destination to embrace legacy impact and sustainability, earning the ICCA Best Marketing Award (2021). Her Sarawak 2030 advocacy plan integrated business events into the Sarawak Government’s Post-COVID-19 Development Strategy. Amelia’s leadership has secured 26 destination marketing awards and five professional accolades, including her historic induction into the EIC Hall of Leaders 2023 and the Ahli Bintang Sarawak medal. These recognitions solidify the Government’s support for business events as a key driver of Sarawak’s growth.