Peter Lee is a distinguished leader in Korea's Business Events industry, currently serving as the Managing Director of Goyang Convention & Visitors Bureau since 2016. With over 20 years of experience in MICE (Meetings, Incentives, Conferences, and Exhibitions), Peter has held influential roles, including board member and committee chair at the Korea MICE Association. Known for pioneering sustainability in MICE, he sits on the board of the Global Destination Sustainability Movement and leads the Korea Green MICE Alliance. Holding a Ph.D. in Sustainability in MICE, he has also contributed to Korea’s National Competency Standards for the industry. His achievements have been recognized with awards from Korea’s Ministry of Culture, Sports and Tourism, including the President’s Award in 2023.