speaker-photo

Waikin Wong (Malaysia)

Regional Director Asia Pacific, International Congress and Convention Association (ICCA)
With nearly two decades of expertise, Waikin Wong has made significant strides in medical communication, the meetings segment, and destination marketing/management. Her career has spanned major cities such as Kuala Lumpur, Hong Kong, Taipei, and Shanghai, where she has collaborated with leading pharmaceutical clients and international medical associations. Waikin is highly skilled in association management, working closely with key opinion leaders, government divisions, and industry experts. Her extensive managerial experience includes developing effective communication strategies for bidding, conference management, and targeted educational programs. Passionate about nurturing the next generation of professionals in the meetings industry and associations, Waikin Wong is a dedicated and seasoned expert committed to advancing the field.
11.00 AM | Plenary

DAY 1 (Thursday) 27th February

Shaping the Future of Business Events - Is Our Business a Risky Business?

Plenary Session II (60 minutes) : Explore the complexities of risk management within the Business Events industry, with a particular focus on Professional Conference Organisers (PCOs), hotels, and destinations. Discover how adopting risk-sharing practices and developing effective strategies can foster a more resilient and trustworthy business environment. This session aims to deepen our understanding of risk within the Business Events ecosystem and offer actionable insights for enhanced collaboration and success.