Nooch Homrossukhon (Thailand)
Director of Corporate Image & Communications, Thailand Convention & Exhibition Bureau (TCEB)
Nooch Homrossukhon, with over 20 years in Thailand’s MICE industry, is currently the Director of Corporate Image and Communications at the Thailand Convention & Exhibition Bureau (TCEB). Previously, she led TCEB’s Conventions Department, advancing Thailand as a premier MICE destination through strategic initiatives and marketing efforts. Her career includes 11 years in Meetings and Incentives (MI) and 4 years in Conventions, where she managed notable events like the SITE Global Conference 2019 and the carbon-neutral ICCA Congress 2023 in Bangkok. Her industry expertise and commitment to cross-cultural collaboration have strengthened international partnerships, making a substantial impact on Thailand's MICE landscape.
10.00 AM | Plenary
DAY 1 (Thursday) 27th February
Unlocking Business Events Expansion Opportunities in Asia Pacific - How Can ASEAN Leverage on and Contribute to APAC Growth?
Plenary Session I (60 minutes) : In the global Business Events landscape, the Asia Pacific region shines brightly as a hub of growth and untapped potential. This diverse tapestry of countries boasts unique cultures, varied economic statuses, and advancements in technology, offering abundant opportunities for expanding Business Events. In an increasingly interconnected world fuelled by digitalisation, expansion across Asia Pacific promises to unlock unprecedented levels of innovation, open up new markets, and create synergies that can propel Business Events in this region to new heights.
