Cheryl Ellron is a UK-based Market Entry Consultant and entrepreneur with over 21 years of professional experience, specialising in international market entry, strategic business planning, and cross-border trade facilitation. She is the Founder and CEO of Ellron Consulting Services Ltd and Makan Bites, supporting international brands and SMEs particularly from Southeast Asia, to enter and scale within the UK and European markets. Her expertise spans UK and EU regulatory frameworks, retail distribution, trade missions, and partnership development. Prior to her entrepreneurial journey, Cheryl held senior leadership roles across major financial institutions, including AmBank Group, CIMB Bank, and Standard Chartered Bank, where she led high-performing teams and drove operational excellence. Recognised for her impact, she is a winner of the UK Highly Commended Business Award (2024) and a finalist in multiple international enterprise awards, reflecting her strong leadership and market foresight.