A seasoned Guatemalan expert, Saúl brings nearly 30 years of experience in sustainable tourism certification and environmental management. As Global Director of Preferred by Nature's Sustainable Travel Programme, he leads the strategic expansion of certification services worldwide. Over his career, he has conducted 500+ certification audits across Latin America and the Caribbean and was instrumental in creating Guatemala’s first sustainable tourism certification, the Green Deal. Saúl has collaborated with notable organisations, including the Rainforest Alliance, where he helped establish their sustainable tourism certification. As a consultant, he has supported USAID, Conservation International, FUNDESA, and the Guatemalan Chamber of Tourism, among others, working on innovative auditing systems and capacity-building initiatives. His dedication centers on advancing sustainable practices that benefit communities, nature, and the climate within the travel sector.